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Writing For The Search EnginesCan you write naturally and get good SE
ranking?The most effective way to write for your website is to
keep the subject matter of your web page under tight
focus. Notice I didn't say website; that's because the
search engines don't spider websites, they spider
web pages.
The search engines will look to see how well the related
page title, keywords and body text apply to the subject
matter. This means that if you are talking about widgets,
your title, keywords and body copy should be tightly
focused only on widgets. Stray from your main topic only
when secondary ideas have very high relevancy to your
subject matter; keep it short and sweet and get right
back to your main idea.
To begin with, pick out your web page title and then a
set of keywords that relate to your subject. After this,
start to write the body copy in a style you're comfortable
with using the chosen keywords and do your first draft.
While working on your first draft, use this guideline:
Use a rough outline to get your point across. Have a
start, a middle and an ending. Make your points in the
very middle of the body copy, as I'm doing right here.
Don't limit yourself to a mechanical formula for creating
a keyword density because it will get in the way of your
natural style.
Do your best to write in a free flowing manner as if
you are talking to a good friend. Stay away from words
or expressions that would make anybody reach for the
dictionary.
If you can get your style to loosen up, have some fun as
you write for readers and visitors. Let the real you come
through in your chosen writing style. That is something
that will come on its own the more you do it.
For the second draft, do this:
Go over your writing and eliminate any fluff and revise it
to make your meaning come through better. It could be
there is an idea you should have expounded better;
perhaps you need to restructure a paragraph. Maybe
there is another word that can provide a better
description of an idea or term.
Finally, your third draft should include this:
Look at all the elements of your near finished piece and
see how logical and smooth the transition is from opening,
middle and closing paragraphs. Do they all seem to fit
together well? Are you fully informing your readers on
the subject without leaving out crucial information?
If you are satisfied with your results, it's time to go live!
Upload the web page to your server and take a look
at it. Use this little web based utility I've found very
helpful, the Submit Express Meta Tags Analyzer:
http://www.submitexpress.com/analyzer/
The above utility will give you lots of information about
your web page. Once you enter your URL look at the
results and compare the relevancy numbers. Use the
single, double and triple keyword phrase to adjust your
final results. Most of the time you don't have to adjust
your writing, just your particular choice and order of
keywords.
Adjust your keyword choice and do your best to get
good to excellent relevancy and keyword fit. Notice
that this is the last step in the process since you want
to preserve as much of your natural style as you can.
If you do your best to stay focused on the subject
matter of your web page, you shouldn't have to do
many changes.
by Francisco Aloy
(C)2004 Francisco Aloy - All Rights Reserved
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