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Original Content - Writing as
a Marketing and Website
Promotion ToolSitting right under your nose - literally at
your fingertips
- is the most amazing and power packed tool for Marketing
and Website Promotion: Your own writing!
Nothing has the knockout punch of good, high quality content
to put your Website and Marketing campaign in high gear.
Targeted original content is the "magic formula" that will
elevate your Search Engine ranking and produce many incoming
links to up your Google Page Rank.
Writing original content gives you such an incredible
advantage over your competition, it's hard to think of an
idea better suited for Website promotion. The nicest thing
is that it's no farther away than your keyboard!
The benefits of writing laser-sharp content are twofold:
(a) The articles you write specifically for your Website
will elevate your reputation as an expert and contribute to
give your web page better relevancy.
(b) The items you write strictly for Web publishing will
continue to build your reputation and also provide many
incoming links from your resource box. Your site popularity
will grow and you'll get better SE ranking.
Of course, the idea of sitting down to write an article
strikes fear in the hearts of many. They could say: By gosh,
I've never done that before! How will I know my article will
do well? I should have paid more attention in English class!
If the above paragraph applies to you, let me put you at
ease. Writing original content for your Website doesn't mean
you'll have to run out and get a degree in English
Literature. You won't have to undertake writing a great
novel, either!
All you have to do to write original, high value Web content,
is the following:
(a) Grab a pencil and paper and plot a basic outline of the
article. Have an introduction, middle and an ending.
Do your best to stay focused on your article keywords.
Use plain language and write as if you are talking to a
friend.
(b) Once you have a rough draft, read it to your friends and
family members. Get their input and see if you can make the
article flow better. Revise and re-write as many times as
you have to. Do whatever it takes to present your idea in a
crystal clear manner.
(c) The best written Web content has an easy and gentle
appeal. Stay away from scholarly sounding terms and
definitions. Make as if you are engaged in good conversation
with your next door neighbor.
Some of the necessary items to check include your spelling
and general grammar usage. Do your best but don't think you
have to get it perfect. By all means, don't get caught in the
"paralysis of analysis" thing.
This is the main point to consider:
Does your writing clearly convey your meaning in a readable
and flowing manner?
As you continue to write, your skill will grow and you'll
notice a "writing personality" will start to emerge. Don't
feel bad if you have more than one! Continue to practice
writing in different styles to suit the target audience.
Even better, have fun while doing it!
As you can see, writing for the Web isn't rocket science.
All it takes is some preparation and a little effort. If you
follow the steps outlined above, you will do well. You'll be
amazed at how well your article is received and wonder:
Why didn't I write promotion content for my Website sooner?
by Francisco Aloy
(C)2004 Francisco Aloy
More article writing resources:
How to Write Great Articles - Easy to follow guide that will
help you to write sharp and to the point. Visit:
http://www.btaz.com/reading_and_writing/writing_articles.html
==================================================
Note: This is not a general release article. You may link to it.
You may not copy or distribute it in any form.
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