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Writing and Copywriting for your Web Site
Writing is
an endeavor that even the best of us can use help and guidance
from the professionals. It's not an aptitude you're going to
develop overnight.
Copywriting is
like the icing on the cake of a good web site. It will take
what's there and make it so much better! By all means, if
you don't feel up to the task of doing your own copywriting,
get help from a professional! Don't make the mistake of
doing it yourself!
If you're going
to do it anyway, practice, practice and practice some more.
Read every book you can get your hands on.
Copywriting is like most other
things in life, the more you do it, the better you get at
it.
For good writing on your web site, the emphasis
should always be kept on the needs of your customer; after
all, he/she is the reason the web site was built in the
first place. Of course, care should be taken to to double
check your spelling, grammar and syntax.
Theme wise, you should keep to
your main subject and only touch on secondary ideas that are
related to your main concept. The point is not to wander too
far because the search engines will penalize you for it.
Likewise, you should have a structured outline with a
headline, subheadings and the individual points you're
going to use in the body copy.
Professional
Writing Help
There are a
number of websites that specialize in producing finished
copywriting for most any choice of key subjects;
a boon to
those of us that find it hard to do it on our own!
Prices
for finished article vary; you can submit a batch of them
and get a quantity discount. I've heard some commercial
writers will deliver 10 finished single page articles
for $50.00
Make sure to read our articles:
"Original Content - Writing as
a Marketing and Website
Promotion Tool" and "Writing
for The Search Engines in Your Own Style," located in the Articles section.
A Word About Writing Your Own Newsletter
Special care should be taken when distributing your
eZine or Newsletter to your mailing list subscribers. The
computer you
use to compose and upload the files to your
server should have
the most up to date anti-virus possible.
A special
effort on your part should be made to insure your computer
has all the necessary applications to deal with viruses,
trojans, spyware, malware and the rest of the associated
pests roaming through the internet.
This is
something so critical I even thought about creating a
special section within this website for it. Imagine for one
moment what would happen if your mailing list subscribers
get bombed
with a stream of scumware
coming from your newsletter?
The above is
enough to make any marketer go without sleep! Halfway
measures won't do here; get the best that you can.
As an example, I have four separate applications installed
on my computer for dealing with all kinds of bugs, viruses,
Trojan horses, spyware, key loggers. I make it a point to
keep them updated on
a regular basis and scan my computer often.
Recommended
for Further Reading About Copywriting:
Turn
Words Into Traffic
by Jim Edwards. An easy to read and
very informative manual dealing with many aspects of
copywriting for your web site or eZine. It also deals with
information on autoresponders, polishing and proofing your
copywriting.
I sent an email to Jim thanking him for including
information on how to setup the text editor, a real life
saver! 179 pages of power packed information on all aspects
of writing, article promotion and distribution. Written
in an easygoing style for those of us that aren't experts!
Instant
Sales Letters by Yanik Silver is a kit with prepared
sales letters for just about any business occasion. Yanik is
an excellent sales writer! He makes copywriting look so easy.
Just pick the sales letter you need and fill-in-the-blanks
and you'll have beautiful, professionally done sales copy.
What could be easier than that?
It just doesn't get any
better! For those of us that don't feel like struggling to
create effective copywriting, that is the way to go!
Make Your
Words Sell
by Ken Evoy and Joe Robson.
A comprehensive
work on copywriting specifically for the Web. These two
fellows are masters in their given fields and widely
recognized authors. The book is extensive, coming in at
about 400+ pages and worth much more than what it sells for.
Excessvoice.com,
get their informative newsletter, too.
Pandecta Magazine,
this site is so rich in content..visit!
WebSource.net,
Many help articles you won't find elsewhere.
LifeTips.com,
neat website with excellent advice.
WebsiteTips,
excellent gateway to all the good tutorials.
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(C)2004 Francisco Aloy
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