|
|
|
Are You Getting The Most From
Your Meta Tags?As any Web Business startup knows, creating a Website is a bunch
of work! You have to bother with content, layout, graphics and
HTML links, just to name a few. What about your Meta Tags?
Meta Tags are words that are placed in your web page to provide
a title, description and keywords to the Search Engine spiders
or crawlers. They are not visible to visitors. To see a sample,
open any website and click "View" on the menubar, and choose
"Source." You'll see the Meta Tags up top, within the Head
section of the web page.
Most Search Engines will rank your site on how well your Meta
Tags provide a description of the content of your web pages.
Google is the exception; it also take's into account the number
and quality of backward links to your website. Here lately,
there's been differing opinions on the relevancy of Google's
Page Rank system. Some experts don't consider it accurate or
necessary.
For more info, look at our section on
using keywords
Yet and still, there are many other Search Engines and a further
study of Meta Tags is in order. We are going to base our Meta
Tags revision on a tool known as a word Frequency Counter. It
counts and separates the words in a web page or document,
giving you an idea of what words are used most.
Here are some Web based Frequency Counters:
http://www.mytranslate.com/wordfrequency.htm
http://rainbow.arch.scriptmania.com/tools/word_counter.html
http://www.writewords.org.uk/word_count.asp
http://www.writewords.org.uk/phrase_count.asp
http://web4future.com/free/wordcount.htm
http://www.keywordcount.com/
Each one of the Frequency Counters above has different uses and
qualifications. The Writewords counter has two flavors: word and
phrase count. The Web4Future counter is Web based or a
standalone download.
How to use them:
Copy and paste the content of the web page in question and see
what the top word frequencies are. You can eliminate most
articles and modifiers and concentrate on pure words.
As an example: If your web page is about red and blue widgets,
the words "red/blue/widgets" should have the highest frequency.
A Word of Caution About Writing Content:
Use the Frequency Counters AFTER you write the web page content.
Don't allow word frequency to get in the way of your natural
writing style. Do NOT attempt to hit a certain frequency
percentage; you'll be penalized by many Search Engines for too
much keyword usage.
In Closing
Though the word Frequency Counters are good tools for a quick
check, nothing compares to laser-focused writing for good Meta
Tags information. Let your writing flow naturally and stay
concentrated on your subject keywords. If you do that, you'll
find it easy to weave your keywords into your content and Meta
Tags.
by Francisco Aloy
(C)2004 Francisco Aloy
|
|
|
|
Subscribe to our
Marketing Today
Newsletter and get a free eBook |
|
 |
|
Go Ahead!
Click Here! |
|
 |
|
 |