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The Definitive Guide to
Google AdWords by Perry Marshall |
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Using
Keywords
Using keywords is
the most direct way to identify your product.
Do research on a basic word or short phrase that effectively
identifies your website or product to search engine users
requesting the information.
When you have the initial idea for a
website or product, make a
list of about 20 keywords that describe your product and using
the
Overture tool, see if any of the terms have been
searched.
If needed be, run a small ad campaign using
Google AdWords
just to see if your website idea is a good one. Keep track of
how many people click through on your ad and that will give you
an idea of its worth.
Do the step above before naming
your URL
Since you want people
that are searching for your website to
be able to easily locate it, you should use the results from the
Overture Keyword Suggestion Tool to help you arrive at a
good combination of keywords for your website.
The gist: You
want to
name your site by using a combination of keywords that will
make it
easy for your customer to find you through the
search engines.
Here is a
free tool that will make searching for keywords a bit easier! Once
done, go to
web site building..
Very Important Notice
:
Needless to say,
special care and attention should be given to
your selection of keywords because it will be entered into the meta
description tags of your website. Once you have chosen your
keywords and built your site with them, here are some free
tools that will help you optimize keywords you are using:
Submit
Express, meta tags tool, check out your website's tags.
Web Page
Analyzer, another tool to investigate your website.
Using Keywords for Internet
Profits
A good
choice of keywords can help you build profits by using
services such as
Wordtracker to identify the popularity of
the
keywords. As a special bonus, Jon Wittwer of
Vertex42
Forums
is making
WordTrix
available for free, a neat
Excel spreadsheet
tool to use with Wordtracker. Darn it Jon,
I had to pay for it!
There are a number of
experts in the art and science of using keywords. Chris Carpenter,
author of "GoogleCash,"
shows you
how to choose keywords to identify underserved
markets and supply them via Google AdWords.
Kevin Bidwell of
All-in-one-business.com has written an eBook
with his
particular viewpoint "Success
Secrets," a must read!
Kevin is considered one of
the Internet Marketing originals and
a nice guy, if I
might say.
Perry Marshall has
written a very insightful manual, "The
Definitive Guide To Google AdWords;" in his own
words:
"This is great for
anybody who wants more traffic to their website. It's a
perfect match for anyone who has used pay per
click search engines and especially Google AdWords."
These days, that's a lot of people.
Related Article:
Take a look at our article: "Are
You Getting The Most From Your Meta Tags?" in the
Articles section.
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(C)2004 Francisco Aloy
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GoogleCash
by Chris Carpenter |
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Success Secrets by Kevin
Bidwell |
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