Promote Your Website With
Articles
There isn't a better way to promote your website than with
written articles; bar none! It's got so many good things going
for it.
Here are some of the benefits:
- You will build a reputation as an expert
- One article can get you many backlinks
- Each article can bring you many visitors
- You will build credibility with your visitors
- Your name will become known on the Web
- Your writing can get you an editorial position
- Use your own articles for your content
There are probably a few more good reasons I've missed but
I'm sure you get the general idea. Writing has a promotional
and marketing punch few other activities can deliver.
The above doesn't imply there aren't some negative issues that
will come up when you promote your website with articles. The
standard agreement when you offer articles for free publication
is that it will include a small "About the Author" area near the
end of the article, called a "Resource Box."
The resource box will contain a short 4 or 5 line description
of the Author and a live link to the Author's website. Some
less-than-honorable webmasters will use your article without the
resource box. Others will install the box but use only a plain
text link, not a hyperlink. It's up to you how far you want to
go to enforce your copyright.
Another thing to consider when you promote is "content
duplication." The Search Engines will filter out some duplicate
content and it could be yours. A way to overcome the filtering
is to promote with one piece and install another, similar one,
on your site. Be careful, talk about the same subject, but do
make them different.
If you don't like to write or don't want to, you can farm out
the job to writers that will do it for you. It's not all that
expensive and will bring you many returns. Post your job
requirements at
Elance and negotiate your best deal.
There are many content hungry publishers on the Web; you won't have to
look hard to promote your articles! The best
thing is to start by creating a list of publishers using a
password manager like
RoboForm.
To get you started, you can download a list I use by joining my
Newsletter.
Should you decide to write the articles yourself, you couldn't
get a better manual than Jim Edwards'
"Turn Words Into Traffic." In it you'll find all the
little details of writing and submitting your finished pieces to
editors. I personally use it and highly recommend it.
I've written extensively about using content and articles to
promote your website. Here are some of our resources:
Writing and Copywriting
for Your Website
Writing as a Marketing
and Website Promotion Tool
Writing for the
Search Engines
Your
Article is Being Used Without a Resource Box
