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Broadband - Will it Affect
Your Online Marketing Future?
The coming age of general Broadband use bearing
down upon us,
minute by minute, is going to leave many changes in its wake.
Some will be welcome; others will demand all we can do, just to
keep up!
Of course, items like high quality graphics, streaming video and
movies on demand will be commonplace. On the other hand,
Broadband spells the end of most common text-only websites.
Let's face it: the consumer wants more! Offering a good deal
with high quality service won't do it anymore.
Websites that cater to the newfound appetite for quality audio
and video content will get the sale. Obviously, that makes
perfect sense! It brings to mind an experience I had while
learning Photoshop. I purchased a very big manual and it took me
three weeks just to get my feet wet. A good friend bought a
video tutorial and arrived at my level of skill in two days!
There are many other things audio and video can explain better
and in much shorter time than text, as in the example above.
We're not talking just innovation; but also, the very deep and
long-lasting impact the technology is going to produce.
I was reading an informative article written by Darrin Coe,
titled "The Internet Consumer Exposed." It's a piece compiled
from larger studies of the habits and lifestyles of Internet
centered consumers. By the conclusions reached in the item, it
does appear the consumer will smile upon the coming Broadband
changes. Here is Darrin's website:
http://dcoe1.tripod.com/exposed1/
There are some Marketers actively staking out their Broadband
future. One that comes to mind is Jim Edwards. Jim is also a
well known writer and syndicated newspaper columnist and - not
to mention - a very pleasant person.
A week or so ago, I received an email from Jim inviting me to
witness the birth of his new multimedia Newsletter "I Gotta tell
You." I was speechless! Very seldom do we get to watch one of
the early events giving birth to a revolution! It is content
delivery that's light years away and it will only get better and
better. Good work Jim!
Here is Jim's Newsletter:
http://www.igottatellyou.com/
Another application that's blazing a trail into Broadband is the
Instant Video Generator sold by Armand Morin, Alex Mandossian
and Rick Raddatz. Though they claim it works as well with a dial
up connection, I can see it carving out a big chunk of the
Broadband market. I've gone to the website and viewed a few
presentations. It does seem to work quite well! The buffering is
almost instantaneous and the quality very good. Here is the
website:
http://instantvideogenerator.com
Conclusion
Start taking the necessary steps to get on the multimedia
bandwagon or suffer the same fate as the dinosaurs! Broadband
dominance will become an inescapable reality of the very near
future. As Stark Trek's Borg say: "Resistance is futile, you
will be assimilated!"
by Francisco Aloy
(C)2004 Francisco Aloy
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